Arcade fire, more than any other band right now, uses the web to entice would be listeners to jump into their albums, even when said albums do not have a release date set (see: "...even when said albums have not leaked"). The sites the band sets up for their releases force the audience to interact with the screen. There is usually a bit a mystery as to what you might be looking at or even hearing- but in the end you know that enough page refreshes will lead you to details on new music. A great record needs more than fleeting blog hype to stay with people. A great record should be an experience.
Check out a total of about 12 seconds of the A and AA sides for the new single "The Suburbs" which will be out, I don't know, sometime soon.
Give the record a good spin (don't forget about the b-side)
HERE. The devil talks to you if you spin it backwards.
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