Faktum Hotels: Help the Homeless in Sweeden By Booking Their "Rooms"

At a very quick first glance, I thought this was a joke...but it's actually a creative way to bring awareness and money to Gothenburg Sweeden's homeless contingent.  Ad agency Forsman and Bodenfors is responsible for the awareness campaign. Somewhat humorously, you can book a "room" at one of 10 locations in Gothenburg known as safe havens for the city's homeless for $10 a night.  Each experience is tagged with its own cheeky description.  For example:

"At the warf you stay with stunning views over the river...within easy walking distance...the world's largest floating ship experience."

    Essentially, you are donating money in $10 increments to a local street newspaper, Faktum, who in turn use all proceeds to help the area's homeless.

Check out Faktum Hotels.